We’re thrilled to announce that our founder Ms. Arifa Khanum Nawaz was interviewed on the widely popular Emarati TV program.
She sat down for a one-on-one interview during which she answered a range of questions from the origins of the company, the motivations, struggles and the path forward.
During the course of the interview, she shared a heartfelt recollection of the humble origins which took place during the tumultuous COVID period where everyone struggled to procure spices and masalas required for cooking. It was during these challenging times she stumbled upon the idea to create readymade masalas that are rich in flavor, healthy and easy on the pocket.
The interview also touched personal notes during which our founder explained the unwavering support she received from her family, friends and especially her mother, son and husband.
She also shared tips on how women can start and succeed in business by facing all challenges with confidence and by not compromising on quality and customer service.
To end the interview, she thanked the Government of UAE and all its agencies for all the support she received and continues to receive during the functioning of her business.
